The "I am for Peace" campaign, a major project of the Office of the Presidential Adviser on the Peace Process (OPAPP), is in celebration of September being Peace Month. The theme for this year is: "Ako. Ikaw. Tayo. Magkakaiba, Nagkakaisa sa Kapayapaan." (Me. You. Us. Different. United in Peace.)
According to a statement from OPAPP, the campaign "seeks to engage all sectors of society in sustaining support for the country’s peace process."
"It will also mobilize social engagements and information dissemination especially on the significant developments and milestones of the on-going Mindanao peace talks."
Celebrities who were be named National Peace Ambassadors during the event on Friday, with President Aquino in attendance, are:
Actor Gerald Anderson, actress Megan Young, and actor Mikael Daez; social media personality Ramon Bautista; singer-songwriters Noel Cabangon and Ebe Dancel; Moro artist Datu Khomeini Bansuan; singers Christian Bautista, Karylle, Sam Concepcion, and Gloc-9; fashion designers Arnold Galang and JC Buendia, representing the Fashion Design Council of the Philippines; comedians Kiray and Igi Boy; TV host Rovilson Fernandez; and members of the Azkals national football team.
Filipino-American rapper apl.de.ap, member of the Grammy-award winning group Black Eyed Peas, and actress-host Anne Curtis have also been tapped by the Palace to promote the "I am for Peace" campaign as National Peace Ambassadors.
"Peace means progress and happiness," apl.de.ap said. "Its influence is powerful. Right now, the Philippines is emerging. I feel it every day, and with peace nationwide, we can take our country to new heights we can all be proud of."